Where creativity meets strategy
Our story is a blend of life lessons, career pivots, and a whole lot of those invaluable "aha" moments. Alicia, our founder, began her career in the multi-family industry, dedicating over 15 years to honing her skills in operations, team management, and project coordination.
Feeling a calling to focus more on family, Alicia stepped away from the 9-5 grind. She poured her creativity into a successful Etsy shop, which she ran for several years. A brief but impactful role in HR at a mortgage startup followed, and then life served up a curveball in the form of layoffs.
Rather than viewing it as a setback, Alicia saw a golden opportunity. Fueled by her love for entrepreneurship and a passion for helping other entrepreneurs reach their goals, she decided to create something unique. Three Birdies Desk & Design was born.
Our Story
Why the name Three Birdies Desk & Design?
It's a nod to Alicia's three kids and her penchant for simplicity and optimism. Cue Bob Marley's "Three Little Birds"—because every little thing is gonna be alright. Uniting her knack for clean, organized operations (hello, "desk") with her flair for creativity and design (that's the "design" part), the name fit perfectly.
Our mission
To empower our clients to achieve their big-picture goals by providing impactful content marketing and streamlined operational solutions. We strive to make the hard things feel easier, building brand awareness and fostering community while giving our clients back their time to focus on what matters most.
Simplicity as a Virtue
We believe that the best solutions are often the simplest ones. We strive to cut through the noise and focus on what truly matters for our clients and their businesses.
Mindful Business
We're not just about the bottom line; we're about mental well-being too. We aim to make business operations as stress-free as possible, advocating for a balanced life for ourselves and our clients.
Innovation with Purpose
We're always looking for better ways to do things, but not just for the sake of novelty. Every new strategy or tool we adopt must serve our core mission of simplifying business operations and marketing.
Authenticity & Keeping It Real
We believe in being our true selves in all we do—no pretense, no fluff. We encourage our clients to be genuine and honest, both with themselves and their audiences.
Be a Good Human
Doing the right thing is non-negotiable for us. We operate ethically, transparently, and always strive to make choices that reflect our commitment to being good humans.
Our Values: The Pillars We Stand On
Who We Serve
We're not just serving businesses; we're serving people. Solopreneurs, business owners, and small teams — you're why we're here. With so many moving parts to your business, you need a strategic partner to help you achieve your goals and have a business that runs like a well oiled machine.
How We Operate
At Three Birdies, we're all about streamlining. We're big fans of Notion, and you should be too. It's our go-to platform for creating customized operational hubs that streamline your work. From project management to content calendars, we use Notion to bring clarity and efficiency to your business.
Meet the Team
Alicia Hawes
The Operational Strategist
Founder & Creative Strategist
Alicia is the driving force behind Three Birdies Desk & Design. When she's not fine-tuning workflows or crafting content strategies for clients, she's a wife, a mom of three, a dog mom, and an avid romance reader. She's a firm believer in the power of simplicity and authentic engagement.
Dana Fiori
The Social Media Guru
Social Media Manager
With seven years in the social media realm, Dana knows how to create content that resonates. She's passionate about building real communities around brands. When she's not working, you can find her spending time with her husband, new baby and fur babies.
